Schema Generator
Generate JSON-LD structured data for your pages.
Tool execution is available for logged-in users and visitors who've completed a free StructIQ scan.
How this schema generator helps
JSON-LD schema is machine-readable markup that tells AI systems and search engines exactly what a page is about—things like products, articles, FAQs, and your organization details. StructIQ's generator builds clean JSON-LD for the most important types so you don't have to hand-code it.
When your schema is correct, AI models can more easily understand your entities, prices, FAQs, and relationships. That improves how confidently they can cite you in answers and how consistently your brand shows up across AI products and traditional search.
Which schema types to use
- Product – for product or plan detail pages (price, availability, reviews).
- Article – for blog posts, guides, and resources.
- FAQPage – for pages with a clear question/answer FAQ section.
- Organization – for site-wide brand information (name, logo, social links).
- WebSite – for your root domain, with a SearchAction to hint at site search.
Always choose types that reflect what a human sees on the page—never mark up content that isn't actually there.
Where to place the generated schema
- Add the JSON-LD inside a
<script type="application/ld+json">tag. - Place that script in the page template for the URL you generated it for (head is ideal, body is fine).
- For multi-page CMS sites, add it in the theme or template file used by that page type.
Shopify: Edit the theme template (e.g. product.liquid) and paste the script near the bottom of the <head>.
WordPress: Use your theme editor or a code/snippet plugin to inject the script on the specific page or post type.
Custom: Add the script tag in your layout or component that renders the page.
Best practices & common mistakes
- Make sure titles, prices, and FAQ answers in schema match the visible content exactly.
- Avoid copying schema from another page without updating URLs, IDs, and descriptions.
- Use only one main instance of each page-level type (e.g. one
Productper product page). - Re‑run this tool when you significantly change layout, pricing, or FAQ content.
After implementing, validate regularly with this generator plus Google Rich Results Test. Clean, accurate schema reduces friction when AI systems try to decide whether your page is a trustworthy answer source.
Want to know if AI can cite your site?
Run a free AI visibility scan and see how your website performs in AI search systems like ChatGPT, Claude, and Gemini.
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